The infinity symbol forms the foundation of the logo, embodying the essence of timelessness and continuity. This symbol not only represents the eternal nature of wisdom but also the enduring application of sustainable practices, both of which are central to the ethos.

On one side, the infinity loop signifies the deep understanding of timeless wisdom—knowledge that has withstood the test of time. On the other, it reflects the sustainable application of this wisdom, emphasizing the commitment to practices that ensure longevity and resilience.

Together, these elements create a harmonious balance, converging to form a stylized flower—a symbol of growth, renewal, and the four core values that guide IIW. The flower, born from the union of timeless wisdom and sustainable application, represents the blossoming of ideas and solutions that are both innovative and enduring.